…not just in Richmond, but at the Corrugated Box Building in Manchester. The week-long #StartUpSouth tour from Richmond to New Orleans started with a tweet from The Atlantic’s senior editor, Alexis Madrigal upon his arrival with Sarah Rich, his co-author and fiancee:
#StartUpSouth: Tumblr’s Richmond office is dope.
In their Road Trip Diary, Day 1, they write:
Our destination was the Corrugated Box Building, a huge, open space redesigned by the Richmond architects, 3 North…. Suffice to say that we were as impressed by the building as by the companies. The only bad thing that happened was that we had to leave because we’d budgeted a depressingly short stay in town.
In an earlier post, StartUp South: Richmond Introduction, they write:
When we hit town, we’ll actually be visiting the area across the river, in old Manchester, a formerly independent town that now has a thriving arts and culture scene along Hull Street. The Plant Zero Art Space provides an anchor for creative endeavors. Right around the corner sits the the Corrugated Box Building. It serves as a hub for tech businesses including a Tumblr office — the only one outside New York — and the company developing Tumblr’s mobile offering, Mobelux.
At CBox, Alexis and Sarah first met with Mobelux co-founders, Garrett Ross and Jeff Rock (pictured below) and followed up with this post: “The Guys Who Developed Tumblr’s Mobile App Want to Help Your Startup.”

They then talked with 3north principal, Scott Ukrop, about 3north’s design for the CBox building and its unique open and collaborative nature.
Alexis and Sarah then sat down with Marc LaFountain (pictured below), the head of Tumblr’s Richmond office. Here’s a link to their posting: “How Tumblr Hired Its 3rd Employee, Or, The Luckiest Cold ‘Call’ Ever.”

Photo credits: Alexis Madrigal